You’ve got a beautiful website and traffic is flowing in great! But wait, what’s the point of all those eyeballs if they’re not converting into actual business? This is a question we often encounter at North Star Design Studio, and we have an answer. It’s not just about pulling people in; it’s about guiding them through a journey that ends with them becoming your customer. In this blog, we’ll deep-dive into how strategic CTAs, clever FAQs, and detailed contact forms can make that happen.
The Real Purpose of Your Website
Sure, the aesthetics of your website matter. But the primary goal is to turn that traffic into sales, leads, or whatever conversion means to your business. According to statistics, the average conversion rate across industries is around 2.35%. But why settle for average when you can aim for remarkable?
Converting Traffic into Customers: The Real Goal of a Great Website
Driving traffic to your site is only half the battle. The real win is when that traffic converts into paying customers. At North Star Design Studio, our approach to website development goes beyond just making your site look good; we focus on user experience meticulously designed to convert.
Effective CTAs for Pre-Qualification
The power of a well-placed, compelling Call-To-Action (CTA) can’t be overstated. The right CTA can guide your visitors through a carefully mapped customer journey that ends with conversion.
Clever FAQs to Address Objections
An FAQ section might seem straightforward, but when crafted strategically, it can serve as a powerful conversion tool. By anticipating and addressing common questions or objections your potential customers might have, you’re building trust.
FAQs can have a notable impact on SEO. Google itself even encourages FAQ content for better rich results, as outlined in their developer guide. FAQs can qualify for rich snippets on Google, meaning your FAQ answers can show up directly in search results. This has the potential to significantly increase click-through rates (CTR).
Moreover, FAQs can contribute to voice search optimization. According to a study by SEMrush, about 41% of voice search answers come from a featured snippet, and FAQs are one of the types of content that can earn that spot. This is especially relevant considering that, as of 2020, 50% of all searches are voice searches according to Comscore.
Adding an FAQ section to your website not only provides value to your visitors but also caters to long-tail keyword phrases, which are often neglected but can drive highly targeted traffic. Long-tail keywords are less competitive and usually have a higher conversion rate. Neil Patel suggests that long-tail keywords are easier to rank for, especially for new websites.
So, incorporating an FAQ section can be a multi-pronged benefit: it enhances user experience, improves SEO, potentially increases your CTR, and taps into the growing voice search market.
Recommended Reading:
3 steps to Writing a Great FAQ page for a service-based business website
Detailed Contact Forms to Streamline Sales
The contact form is often the last hurdle before a visitor becomes a lead or a customer. A thoughtfully designed contact form can make this transition as smooth as possible.
The design and details of a contact form can have a significant impact on conversion rates. According to VentureHarbour, optimizing contact forms can increase conversion rates by up to 300%. That’s a huge leap!
The number of fields in a contact form can also play a significant role. QuickSprout found that reducing the number of form fields from 4 to 3 can result in a 50% improvement in conversions. The key here is to ask for just enough information to be useful but not so much that it deters users from completing the form.
Additionally, a study by Marketing Experiments found that by merely adding a clarification sentence explaining why you’re asking for a phone number can increase form fills by 19%.
So, by optimizing your contact form with just the right amount of fields and providing clarification for personal questions, you’re not only making it easier for the visitor to engage but also helping your sales team with better-qualified leads. This equates to more efficient sales processes and ultimately, more conversions.
North Star Design Studio’s Core Maintenance Services
To keep your website performing at its best, ongoing maintenance is essential. Our services include Managed Care for backups and security, Core Web Vitals/Page Speed Optimization, and making your site Google-ready with On-Page SEO. Learn more about our services here.
Don’t Settle for Just Traffic, Aim for Conversion
The ultimate goal of your website should be conversion, not just traffic. A great website is a high-performing engine that works day and night to convert your visitors into customers, subscribers, or leads. At North Star Design Studio, we specialize in creating conversion-focused websites that do just that.
So if you’re ready to turn your traffic into something meaningful, let North Star Design Studio guide you. Contact us today and start converting those visits into tangible business value.
