Non-Profit Triples Fundraising Revenue During Pandemic Covid

How North Star Design Studio, the Go-To Website Design Agency for CT Non-Profits, Tripled Fundraising and Skyrocketed Support Group Attendance for Hope After Loss

Background

Hope After Loss (HAL), a Connecticut non-profit, needed a game changer. As the go-to website design agency for CT non-profits, we knew we could help. HAL offers crucial support for families dealing with pregnancy and infant loss. Their outdated website? Not so much.

Challenges Faced by This CT Non-Profit

1. • A disorganized website made HAL’s mission harder to execute.
   • Group location info? Hidden better than treasure.
   • RSVPs were as rare as unicorns, leaving groups empty.
   • Promotions and fundraising? A Herculean task.

Goals: The North Star for This CT Non-Profit

1. Unveil an easy-to-navigate support group directory.
2. Incorporate RSVP features for both virtual and in-person sessions.
3. Send out real-time notifications for changes.
4. Display an Events calendar as neat as a pin.
5. Curate content tailored to specific user demographics.
6. Create a sleek, modern, and functional design.

The Transformational Process

As the preferred website design agency for CT non-profits, we dug deep. We navigated budget talks and planning like champs. Our month-long discovery phase laid the groundwork for a state-of-the-art website experience for HAL.

COVID-19? No Problem!

Thanks to our forward-thinking design approach, Hope After Loss’s website was equipped with a virtual session feature that proved to be a game-changer during the COVID-19 pandemic. Initially planned as a “maybe in the future” element during our discovery phase, this feature was ready to launch right out of the gate when the pandemic hit. It allowed HAL to seamlessly transition from in-person to online support groups, ensuring they could continue providing invaluable services to bereaved families nationwide. This level of preparedness not only helped them maintain their mission but also played a crucial role in skyrocketing their group attendance by a staggering 600%.

Astounding Impact

1. HAL expanded its reach from local to national levels.
2. Attendance for support groups surged by an unbelievable 600%.
3. Fundraising revenue? Tripled!

The North Star Advantage

At North Star Design Studio, we don’t just build you a stellar website and wave goodbye. We provide ongoing technical support to ensure your mission stays on course. For Hope After Loss, our continual tech assistance has been like a trusted compass, helping them navigate any digital challenges that arise. This ensures that they can focus on what they do best—supporting bereaved families—while we handle the digital landscape. And the result? A smoother journey towards accomplishing their mission goals. If you’re a non-profit looking to elevate your digital presence and streamline your operations, don’t hesitate. Schedule a free consultation with us today and discover how we can help you sail smoothly towards your mission goals, too.

Get started here.

Tara Meeker

The North Star team continues to support Hope After Loss with technical website support, and occasional user training to help onboard new team members. In fall of 2020, we helped implement new global changes to support new fundraising initiatives and we continue to offer support such as creating new custom forms with related automated follow-up campaigns.