Convert Website Visitors

SEO is a technique of getting more visitors through search engines’ free, organic, or natural search results. The goal of an SEO campaign is to boost your website’s ranking on search engine results pages. Ranking higher in Google SERPs can improve your online visibility and results in more conversions.  

Search engines use hundreds of factors before ranking a website. An SEO expert optimizes your website for these factors to make it appealing to search engine bots as well as humans.

Our process is simple and can be broken down into 4 basic steps: Discovery, Development, Refinement, and Delivery. Our Discovery phase is arguably the most important step in the entire creative process. It’s here that together we’ll define your project’s goals, create a list of deliverables, and set timelines. It’s important that you be open, responsive, and available during all stages of the process. Once discovery is complete, we transition smoothly between the remaining 3 phases culminating in the flawless launch of your new website!

Below are some simple steps you can take to prepare for your initial design consultation.

• Give real consideration to defining project goals, timelines and budgets.
• Find some samples of projects/designs/pieces you like (or don’t like… that can be very helpful too sometimes!)
• Check out your competitions messaging, services, added value offers, and infrastructure
•  Explore our portfolio, services, reviews, and social media profiles… see if you like the cut of our jib!”
• Be ready to collaborate. Successful design is achieved through solid communication!

On average, the discovery process on a website project without content optimization takes 1-2 weeks and then we shoot for a 3-week turnaround on the initial concept review.

From there, the websit’s launch date is dependent on your availability, feedback and how soon other players’ can do their homework’ (ex: third party service providers like marketing agencies which might be engaged by you on a project). 

More inclusive website development projects (with content optimization, keyword research and competitor analysis) will take longer. The functionality needs of a site may also play a role…  more complex sites will take more time to develop. Domain, hosting, themes, plugins, widgets, email services, ect.

If you’re interested in knowing how long your website project might take, schedule your free, no-obligation discovery call here and find out!

The North Star team primarily delivers WordPress Development services. Following consultation, most clients recognize the value/benefit of rebuilding their sites in WordPress which often include access to better features, improved optimization and more opportunity to leverage SEO techniques. 

Website Design costs are not a one-size-fits-all answer. The cost to build a website is dependent on several factors including the size of the site (how many pages and the type/volume of content), functionalities (forms, payment features, integrations) and the logistics  for deploying the site (ie: domain setup, email migration, online profile creations, etc.). 

We develop custom websites specifically tailored to your business’ goals and needs, ideally integrating with your existing business infrastructure for payment processing, appointment scheduling and email automations. We’ll ask a lot of questions, assess your needs, and give you a quote based on that assessment. Most of our sites run in the $5,000 – $15,000 range +, but can be more or less depending on needs, functions, integrations and the platform. You can read more about how websites are priced here.

If you’re interested in knowing how much your website project might cost, schedule your free, no-obligation discovery call here and find out!

Typically projects are billed in a split with the bulk of the project’s estimated cost being due upfront (70-80%) and the balance + any additional fees (stock photos, third party subscriptions, website add-ons) billable 45 days from when the project begins or prior to the website going live (whichever comes first). Invoices are sent from Intuit QuickBooks® and contain links for online payments (CC or DBT).

Yes! Once the final payment is received you receive usage rights as outlined in your contract. NSDS simply reserves the right to use all designs for our own promotional/marketing purposes and to help share your story through our own professional networks!

Final press files and in some cases the original working files will be made available to you once projects are approved and invoices are settled. Typically files are made available via a google drive and are available to be downloaded for 30 days. Clients are also CCd on files sent to the vendors direct on their behalf. 

We offer 5% discounts to registered non-profits and tiered payment plans for start-ups and solopreneurs on a case-by-case scenario.

Yes, we do! Our clients are the best and love sharing their success stories which we love to read. We’ve worked with dozens of business owners to develop custom websites, graphics and creative solutions to grow their businesses. You can read all our fan mail in the usual spots like Google and Facebook